
Break the Monotony
Unique Statement Pieces: Merging
Indian Artistry with Western
Silhouettes
In the world of fashion, our brand stands out by transforming traditional workwear into unique statement pieces
that defy the monotony of regular silhouettes. Our unique selling proposition (USP) is the seamless integration
of Indian artistic elements within Western designs, resulting in truly distinctive looks that cater specifically to the
modern working woman.
1. Indian Embroidery Meets Modern Cuts: Our garments feature exquisite Indian embroidery techniques
such as kantha and chikankari , applied to contemporary Western cuts like tailored blazers and structured
trousers, ensuring a polished yet artistic appearance.
2. Rich Fabrics and Textures: We choose luxurious Indian textiles like jacquard weave, linen, khadi, flex, and
cotton, combined with breathable materials suitable for all-day wear, creating outfits that are both elegant
and comfortable in a professional setting.
3. Vibrant Color Palettes: Inspired by Indian color palette, it includes bold hues and intricate patterns that
bring vibrant life to classic workwear staples, allowing women to express their personality even in the office.
4. Traditional Patterns with a Twist: We incorporate various fabric manipulation techniques such as pleats,
tucks, gathers, smocking, etc., ensuring each piece is not just functional but also a work of art that stands
out in any professional environment.
5. Versatile Wardrobe Staples: Our designs are crafted to be versatile, allowing them to transition seamlessly
from day to night, making them perfect for the modern woman who values both style and practicality in her
workwear.
By integrating the richness of Indian artistry with Western fashion, our brand offers women a chance to express
their individuality through statement pieces that are both contemporary and culturally rich, redefining what
workwear can be.